Hia Cheng

Hia Cheng

 
  Chief Financial Officer
 
 
  Executive Director
 
 
  Malaysian
 
Hia Cheng was appointed as the Executive Director and Chief Financial Officer of Guan Chong Berhad (“GCB”) on 8 January 2005. He obtained professional accounting qualification from The Chartered Association of Certified Accountants (“ACCA”) in 1991 and became a fellow member of ACCA in 2001. He was with TH Liew & Gan, a local audit firm from 1986 to 1990. He joined Guan Chong Cocoa Manufacturer Sdn Bhd (“GCC”) in 1991 as the Accounts Supervisor. In 1996, he was promoted as Finance and Trading Manager of GCC. He has been actively involved in the corporate strategy planning as well as in charge of the financial management and foreign currency management of GCB.

In addition, he also carries out feasibility studies and investment appraisal for all of GCB’s expansion projects. He has been heading the finance and trading department as well as sourcing cocoa beans and marketing of cocoa butter, cocoa liquor and cocoa cake. He has successfully strengthened GCB’s relationships with its customers including international trading companies.